Adriana has always been fascinated by both human behavior and the complex systems in which it unfolds. This dual interest has led her to consistently seek out innovative solutions to drive progress.

At Genentech (2009), Adriana began reinventing programs within complex commercial ecosystems. Recognized for her leadership potential, she received a full-ride MBA from UCLA (2013). Transitioning to tech and business, she worked with companies from startups to as big as eBay, driving visibility for existing platforms and unheard-of traction for new initiatives. At IBM, she guided C-suite innovation across 12 industries (including Estee Lauder, P&G, Chanel, Colgate, Avon, Olam, Honda, and others), generating over $5B in impact (revenue, cost savings, market share) and driving Watson AI adoption. Her team also launched and scaled an AI startup within IBM from $0 to $100M in 18 months. As a corporate investor and advisor, Adriana remained deeply connected to the startup ecosystem, recognizing its role as an early indicator of evolving human behavior.

Verizon then recruited Adriana to leverage her understanding of human behavior to develop strategies for new technology businesses built on the 5G network (AI, Blockchain, Quantum, AR, etc.), effectively guiding Verizon’s transformation into a technology company.